Cinematic video from a prompt
Text or an image goes in, a shot comes out — including single generations that run thirty seconds with their own synced audio.
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What we buildVideo Image Audio Avatars Studio Templates
One platform, the whole production
Making a video usually means juggling separate apps for footage, voice, music and edit. Popcraft keeps the whole production in one place, so an idea can move from a sentence to a finished cut without leaving the page.
Images and edits
Generate stills, or mark an area of a picture you already have and change only that.
Voice and music
Speech and score in the same project as the picture, instead of a separate round trip.
Presenters who talk
A face and a script become a person delivering it, for the shots that need someone on camera.
One product in, a feed of UGC out
Popcraft Studio takes a product and a line of positioning, then casts the creator, writes the hook and shoots the ad.
Ads that look shot, not stitched
Templates are built around the formats that actually run — UGC ads, vertical cuts, product spots.
What we believe
Ideas are the scarce thing, not production
01
A good idea should not need a crew
The gap between the people with ideas and the people with production budgets is the problem we work on. Everything else is a feature.
02
Fast enough to try the second idea
Speed matters because it changes what you attempt. When a cut takes minutes instead of days, the first version stops being the final version.
03
If you can't tell what made a shot, you can't repeat it
We say which model made what, what it costs in credits, and what it cannot do yet. Guessing is not a feature of a creative tool.
04
The work belongs to the person who made it
Creators bring the taste. We build the machine underneath and stay out of the credit.
Contact us
Write to us about a plan, a bug that is in your way, an idea for something we should build, or a partnership.
support@popcraft.ai